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Women’s financial power and capacity is growing. According to Oliver Wyman, the financial markets miss out on a $700 billion revenue opportunity per year because they do not target this market adequately.
But isn’t money gender neutral? And is reaching the female market not just a question of the right (colour) marketing? What is different and unique, and how do we tap into this opportunity?
Join us for insights from our new research report “Female Finance in Figures”, where Dr. Erin Taylor and Dr. Anette Broløs share their findings. We’ll also host a panel of experts from Keen Innovation, Bank Cler, Unblu and Witty Works, to discuss the latest industry developments and trends. These Switzerland-based companies have been innovating, researching and providing products and services for women, and will share their learnings and best practices.
Wednesday, 5th May 2021
17:30-18:45 CEST
16:30-17:45 BST
AGENDA
Moderator: Regina Lau, EWPN Board
Keynote: Dr. Erin Taylor and Dr. Anette Broløs, EWPN Research Network and Finthropology
Update from Keen Innovation: Dr. Daria Greenberg, Customer Insights Manager
Panel Discussion:
- Bank Cler: Maya Salzmann, Board Member
- Unblu, Inc.: Luc Haldimann, Cofounder & CEO
- Witty Works: Lukas Kahwe Smith, Cofounder & CTO
*Special thanks to our partners Keen Innovation and Bank Cler for supporting this research. “Female Finance in Figures” is a follow up to our research “Female Finance: Digital, Mobile, Networked“.
Learn more about our EWPN Research Network and other research on our website.
Are you a member of our EWPN Community? Join us at https://portal.ewpn.eu/ today!
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